Into the life of cetaceans
Whales and dolphins are the most intelligent animals after us; they evolved from land animals some 50 million years ago. They not only have the largest, but also the most complex brains. Their social organization and language skills are second to none, and in many aspects can challenge ours. Each animal within a pod is known to have individual names. They pass the mirror test so easily that we could think they are even vain (and curious). They solve problems better than any animal. They sing and communicate from one thousand miles away. No cetacean is a threat to humans, not even the Killer Whales, the number one predator in the animal kingdom, has never been reported attacking a human in the wild. They do not deplete the ocean fish-stock; the largest ones eat the smallest animals, krill and plankton. Despite all the above some developed countries hunt them for meat, rich nations that have no particular need for that protein and could find easily economic means to replace the proceeds of the hunt.
We believe that science and beauty can touch public opinion. It is harder to kill a whale or a dolphin that has emotions, suffers, has name and a family. Rather than using shocking images and create controversy, we will use science, fun and beauty with the hope of triggering change. Main goal is to show the intelligence, social behaviour and strong feelings of the animals, supported by science and complemented by beauty.